With contraction of office furniture procurement restrictions plus two years of government, blocking the cessation Loutangguansuo of subsequent market, make office furniture mostly feel the winter sales. The government, originally is the biggest buyer Chinese office furniture. Accustomed to "relationship marketing", out of focus, but don't decide on what path to follow? So have turned to institutions or foreign or private enterprises, the so-called "single business". "Paint wood production is turned to" screen plate". But the fact is so easy to do? I'm afraid to bring, will be the "big business competition", eventually will turn to the direction where?

The transformation, innovation, shuffle, disappear

Transformation and innovation is one of the most frequently mentioned and hung in the mouth of the "words", but always thought that a new product, to participate in the exhibition... Is the transformation of innovation, is a completely superficial cognition. In fact, at present the so-called first and second tier of traditional industry, mostly facing bottlenecks and difficulties of growth, can not find the foundation of follow-up can be substantial growth in where. In the confusion, all operating costs are increasing, the greater the pressure the greater the brand... If each want to enter the low-cost competition or make several brands want to expand the business, the road is more narrow. So I predicted the reshuffle is inevitable process, with the idea of people will use meditation, the accumulated resources, find a good direction, otherwise many believe the industry will not see the end.

Office furniture and the operation of electronic commerce

Of course, many companies are more or less in the test by the network product sales, but mostly in the office chair or a single product, or relying on Jingdong and Tmall platform to carry. The current market with network B2B business platform was established, and the Shenzhen West Ho via the B2C office chair in sales has reached a good performance, and won the favor and millet intends to invest in this field. But how to establish a comprehensive, professional and consumer recognition of the business platform, depends on the absolute and relative capital to become talents. It will have the ability to integrate the real estate business, office furniture, design, building materials, decoration, stationery, equipment, software... But this trillion market size. China consumer awareness of office furniture in concept is still very low and primitive, who can market education, who have the opportunity to lead the market and win the big cake, I look forward to the emergence of thinking.

Office furniture is the core of public furniture

Each public furniture has its unique professional field. Such as schools, health care, finance, hotels, restaurants, shops, transport and logistics... Has its special expertise, seems more toward the hotel development, schools, medical, financial... Gradually there are vendors in to enter, but so far not to have a professional integration or research comprehensive products, mostly based in the bidding office furniture needs to make up the numbers based on a. The field and opportunities in the public furniture market refinement are great, but also the high professional, who can concentrate on research and development of its refinement, it can obtain high efficiency is inevitable.

Cross industry to enter the market strong

Imagine the office furniture industry, except for a few, so it should take one or two billion is not easy, but in many industries it is. The office furniture and big brother does not live up to expectations, the top three combined market share of less than 3%, without the leadership of the brand and the market share of the absolute, let other industries can take advantage of the machine, but the office furniture has its own professional field, nor can a completely rely on funds we will wait and see.

Absolute control of distribution channels

The office furniture dealer loyalty is very low, no brands have confidence in full control of distribution channels, so we do not have the business. There is no national distribution channel layout of professional and long-term planning, not their own brand play bring tangible and intangible benefits for them, without the ability to distribute into the office environment of professional operators, so that they always have endless innovation and learning things, how to.

The operation of the production mode of light assets

The past "government" is popular, paint products in Zhongshan also should have large-scale production operation, the product design for many years to mass production, hoarding a lot of inventory, cash delivery, prosperous era has passed. How to establish a brand, focus on R & D and marketing, supply side play proper role, not all products are their own production, but with large market demand have to visit the factory, as long as a core factory, from the appearance of the building, automatic production line and process, the importance of environmental protection, space environment, fully meet international standards. The future market has to be 50 to 10 billion of the major manufacturers, must use the asset light model it may be bigger.

The rise and growth of new brands

There are many fresh thinking emerging brands appear, they attach importance to brand, focus on R & D and marketing professional model in the market rush, is challenging the traditional one second tier brands, some new brands in the existing foundation, also have to invest in new brand investment parts factory... Of course, there is no one can surpass the original old front, but the effect has been reflected in the. International brands in the China market thinking, to rise another brand, is also worthy of attention.

The direction of development of new products and trends

With the use of office thinking life, intelligence, efficiency and new materials, plus the work demand, development of several products is worthy of attention:

A, the lifting desk

B, (PET) the use of materials in blankets products

C, intelligent office furniture

D, the exchange of space furniture

E, more intimate furniture accessories

F, the market value of the demand for office chair

The most influential and the right to speak of the media

That is a kind of thinking, but also to lead and encourage, look forward to all the industry to find a transition from the idea of. After the common wish and strength for this goal together, forming a strong gravitational wave, attract people identity good office environment, more willing to adopt good office furniture.